Banco BMP

La salute vien mangiando

DESCRIPTION

The Banco BPM Group was founded on January 1st, 2017 by the merger of two major banks, Banco Popolare and Banca Popolare di Milano.

Banco BPM counts 25,000 employees and 2,300 branches, representing the third Banking Group in Italy.

Always attentive to staff education, Banco BPM has involved us in this new project related to healthy nutrition.

The goal was:

  • Create awareness and promote a balanced diet in order to maintain people healthy , to improve their psycho-physical wellbeing, energy levels and performance.

STRATEGY

In the definition of the education contents and strategy we collaborated with one of the best partners in this field. Inflammation Society, led by Dr. Attilio Speciani, an allergist and clinical immunologist who has been studying food-inflamation topics for over 30 years, is in fact one of the most respected organizations in Italy and abroad. The educational format foresee a one day’s workshop with theoretical notions and practical exercises.

DELIVERY

We designed a specific questionnaire to monitor participants’ habits and food disorders. The questionnaires were delivered online and in a totally anonymous form.

A team of nutritionist then delivered the training sessions by the bank training centers nationwide.

FEED BACK

The feed-back of the participants was really excellent, ranking constantly at the highest in a scale of 5.